Only women who don’t wear makeup relate to

Snapchat Discover

I was tasked to create a Snapchat Discover gif for a popular Buzzfeed-like news company geared mostly towards millennial women. The only direction given was to create an animated GIF with the words: “18 things only women who don’t wear make relate to”.

Besides the video in the background, everything on the graphic was created by hand with Custom Hand lettering.  Having the letters look natural and written impromptu (similar to writings in a high school yearbook) seemed the best style choice for this project.

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