All Army Sports requested a poster and/or calendar to recruit future athletes and coaches to their program. In order to appeal to college age men and women, the focus was to create a design that was contemporary, clean, yet still enticing and exciting to a younger audience.
Instead of using typical flashy effects one is used to seeing for athletic posters, I relied on invigorating colors, diverse typography and strong photography showcasing athletes pushing the bounds of not only their physical limits, but also the images they were framed in.
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