“Players can access game progress, purchases and earned in-game items.”

Amazon Games published a variety of fun and exciting MMOs from New World and Lost Ark to Blue Protocol and Throne & Liberty. In order for player’s to keep track of their progress on a variety of game consoles, the Games iD was created. Similar to Battlenet ID, the Amazon Games iD keeps track of gaming progress, purchases and in-game content.




Since this experience was new and a part of many other Amazon Games service experiences, a new Design Language system needed to be implemented.

Work involved

  • Creation of a UX plan for deliverables
  • Facilitated meetings and collaboration activities to determine next steps (Product, Learning and Engagement, Engineering team, Design)
  • Facilitation of the experience through several review processes (Design critique, A11y, UX writer, etc.)
  • Dev support throughout the process

Check out id.amazongames.com to see the experience live.