Blending creativity, strategy and a gamer's heart to craft game-changing user experiences
Cara is a seasoned User Experience Designer with expertise in Design Research, Facilitation, Illustration, and Visual Design. She’s designed and led high-impact experiences for Fortune 100 to Fortune 5 companies, blending creativity, strategy, and empathy to craft user-centered solutions that scale.
At Amazon Games, Cara has worked across multiple titles including King of Meat, THRONE AND LIBERTY, and New World: Aeternum. As the lead UX Designer for Amazon Games iD, she shaped a unified game identity experience for gamers to save progress, purchases throughout all of their Amazon Games’ owned experiences that has amassed over 1.6 million players worldwide.
She also introduced UX qualitative research to the marketing side of Amazon Games—leading an initiative that improved click-through rates and player sentiment for the King of Meat website. Beyond design execution, Cara became a key facilitator for cross-collaborative workshops, gradually integrating design thinking practices into the Creative Marketing organization. She has also lead and successfully pitched leadership on redefining the brand voice and visual identity of Amazon Games.
Before Amazon, Cara honed her craft at USAA, where she contributed to flagship experiences like the Account Log On and 100th Anniversary pages. Her work earned multiple accolades, including the Impact to Project Award from the Chief Design Office and the Grand Prize in the 2020 USAA PEAK Hackathon for improving authentication for senior members.
In her spare time, Cara is an avid reader, proud gamer, and enthusiastic Rio-style Samba Carnaval dancer—always exploring creativity both on and off the screen.
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Avant-Garde
I am an innovator. As we progress into the Information Age, I take pride in working with upcoming trends rather than recreating what has already been done today.
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Autodidact
I am self-taught. Skills such as Motion Graphics and UX/UI design have been learned from my own perseverance (with the help of a few awesome mentors of course).
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Philosophile
I am always curious about the world around me and reading is one of the best ways to do that. I’m always on a book per week challenge and will talk your ear off about what I’m currently reading.
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Ludiphile
I am a gamer. I love video games (Ludiphile is my own created word). It’s a passion I’ve had since I was 5 years old. Interactive mediums such as video games will be the way of the future sooner than we know.
Merits I've
Earned
King of Meat
Game Credit Mention
Impact to Project Award
USAA Chief Design Office
New World: Aeternum
Game Credit Mention
Inclusive Hackathon Winner
USAA PEAK Award
UXC Certification
Nielsen Norman Group
Award of Excellence Coin
Assistant Secretary of the Army Coin Award